Charts and infographics

Charts are an essential part of working with data, because they make large amounts of data easy to understand.

Data charts

Data visualization, in the simplest terms, is a graphical representation of data that communicates patterns and insights.
An illustration showing different data charts, such as bar charts and line charts.
Examples showing bar chart, line chart and donut chart

As a rule, choose the graph based on the kind of data and the message you want to convey. Do not use different charts just for variety, as specific charts convey certain types of information more effectively than others. If not required, do not use any chart — show only numbers

Apply color on charts according to the data hierarchy. Colors have been tested to work effectively in both color and black-and-white formats.


Infographics

Unlike data charts, infographics contain multiple visualizations at once. This can make them seem more playful than their counterparts. They can also contain additional elements like narrative and graphics.
An illustration depicting different infographics.
Examples of infographics for web and social media

Infographics should have a unique focal point – a visually attractive section in the design that attracts the viewer's attention. Focal points follow the flow of theinformationhierarchy.

HARTMANN infographics share the same characteristics as HARTMANN illustrations. They are 2-dimensional, colorful compositions that help viewers easily visualize complex data. They can include storytelling elements, too.

Overall, color used in good measure is welcome. Make sure it does not confuse the message. Some Dark Blue and Bright Blue should appear in every scene.

Ensure sufficient contrast between foreground and background. While White is preferred for backgrounds, Light Grey also works well.


See also

For further information, get in touch

Please email us at branding.support@hartmann.info