Social Media

Social media is an essential part of how HARTMANN connects with its audiences. We use selected platforms and profiles to reach relevant target groups with personal, meaningful and contemporary content that is clear, engaging and easy to recognize.

HARTMANN Channels

HARTMANN uses a focused channel mix, with each platform playing a distinct role in reaching and engaging relevant audiences.
Large blue Facebook logo on the left with two smaller, light Facebook icons on the right, set against a light blue background.
Facebook
Facebook combines organic and paid content to reach healthcare professionals and selected consumer audiences. It maintains a consistent brand presence through informative, service-oriented and expert content, complemented by product and innovation milestones, seasonal B2C topics, community engagement and targeted campaigns.
Large blue Instagram logo on the left with two smaller, light Instagram icons on the right, set against a light blue background.
Instagram
Instagram uses visual, mobile-first formats to reach and engage audiences. As part of the Meta ecosystem, paid distribution extends reach and targeting. Reels, stories and carousels are particularly suitable for brand storytelling, people-focused content, employer branding and campaign extensions.
Blue LinkedIn logo on the left with two smaller, light LinkedIn icons on the right, set against a light blue background.
LinkedIn
LinkedIn reaches professional audiences through organic and paid content. It builds awareness and engagement around innovation, product milestones, expert insights, corporate topics and employer branding while strengthening the company’s reputation as a reliable healthcare partner.
Large blue YouTube logo on the left with two smaller, light YouTube icons on the right, set against a light blue background.
YouTube
YouTube provides a long-term platform for high-quality, searchable video content. Interviews, explainers, tutorials and product or innovation stories are particularly suitable for communicating topics in greater depth and delivering lasting value.

Social Media Guidelines

Our guidelines provide recommendations on placement and design principles for social media. The specified ratios of assets can be adjusted to fit other placements and formats as needed. Figma users can use the provided graphic elements as templates to create consistent, platform-appropriate content.

For further information, please get in touch

HARTMANN branding support

Please email us at branding.support@hartmann.info