HARTMANN Design Center: Design in use: The Plus in POS

POS excellence made easy with our 3 guiding principles.

Colored squares in the HARTMANN colors Bright Blue, Dark Blue and Cyan.

1. Blue

The use of the HARTMANN primary colors Bright Blue and Dark Blue in combination with Cyan ensures a strong brand presence.

Photo of a woman washing her hands, inserted in the Plus shape.

2. Emotional

Insert the visual into the Plus – and make it as big as possible.

Illustration of a POS window layout for Sterilium.

3. Easy to understand

Direct messaging: a prominent headline delivers our tenet of “outcome first”.

From demand to solution – with message management in 3 simple steps

1. See me 

IMPACTFUL FROM A DISTANCE Fast and easy recognition of the products and their endorser HARTMANN

2. Choose me 

PRODUCT MESSAGE Benefit-driven product presentation

3. Buy me 

CALL TO ACTION Try now! NEW

Design guidelines

Illustration of a cyan-colored shelf strip for three Sterilium products.

Use of color

1. Use HARTMANN Cyan as the background color for any Plus-related content.

2. Use HARTMANN Bright Blue for larger parts that are not directly connected to the Plus visuals and for parts that contain the logo.

3. The typography should always be in HARTMANN Dark Blue or white.

Use of the Plus in POS

Stage

The Plus serves as a stage for images, as large as possible.

Representation of the Plus as a Dark Blue cross.

Image element

Filled with HARTMANN Dark Blue or Cyan if it contains any text.

Design element

As an outline or filled form
Listing benefits: use the Plus shape for bullet points

Images

Enlarge images as much as possible, always placed within the campaign Plus. Their role is to support the campaign and convey additional product information on an emotional level.

Logo and ellipse (S or M)

The logo must be used on the ellipse whenever possible and should not be covered or disrupted by other campaign elements. If there is very limited space, the logo can also be placed on a larger asset element in Bright Blue.

At POS we use the logo without the claim.

More about the HARTMANN ellipse

Illustration of a red circular eye-catcher, a red NEW, and a white TO GO eye-catcher.

Eye-catchers at POS

Use the circular eye-catcher in HARTMANN Red or Yellow if the layout contains another NEW eye-catcher.
NEW eye-catchers are always used in HARTMANN Red.

More about eye-catchers

Messaging guidelines

Illustration of a POS display in Plus design for the product Sterilium.

Guidelines within the Plus platform

Image: If possible, use the campaign look for the entire asset and remember: See me – Choose me – Buy me
Form: There is a higher visibility with extras, e.g., 3D, cut-outs, etc. Make sure the asset is appealing from all sides.
Sender: Clearly indicate who is talking, ensuring the sender is prominently visible.