We speak so that everyone understands
Helping, caring, and protecting are both rational and emotional. Expertise, commitment, reliability, hope, and joy all come together to form one message. That’s why our tone of voice reflects all these human elements. We are dedicated experts but communicate so that everyone understand - with a combination of professionalism and down-to-earth warmth. This blend of both worlds reflects our values of human-centric, smart, and outcome-driven results.
Outcome-focused in every way
Whenever possible, we prove the performance of our products and solutions. When a specific benefit is mentioned, it should be backed up with the corresponding data. This optimally demonstrates our outcome-focused approach while providing convincing arguments to choose HARTMANN every time.
Do
This bulletpoint is outcome and fact-driven. It describes a fact with scientific proof that adds real value for the customer.
Don’t
This bulletpoint "promises" a good solution. But it gives no proof by delivering suitable facts and does not create real value for the customer.
Guidelines for gender-neutral communication
For HARTMANN, the principles of equal rights, equal opportunities, and protection against discrimination are important. They must be anchored in our daily work as well as in our language. We thus ensure gender-neutral communication.
Download guidelines for English here
Download guidelines for German here
Important: Please also ensure gender-neutral wording in other languages. Please observe local guidelines.
Please note
For further information, get in touch
Please email us at branding.support@hartmann.info