Color palette (RGB)
RGB colour palettes are available as an .ase files. Visit Download area.
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Pantone Reflex Blue C
CMYK 100 / 95 / 0 / 0
RGB 0 / 22 / 137
HEX 001689
Primary colors
We are blue: In the first place the primary blue conveys both a sense of competence and calmness. Our primary blue tones HARTMANN Bright Blue and HARTMANN Dark Blue reflect this as well as our expertise, dedication and brand values.
HARTMANN Bright Blue is used as the main color for shapes as well as in the typography. As an accent color, HARTMANN Dark Blue is subtly used in smaller shapes and as a typography color.
HARTMANN Dark Blue
HARTMANN Bright Blue
Pantone 2387 C
CMYK 90 / 50 / 0 / 0
RGB 0 / 69 / 255
HEX 0045FF
Secondary colors
Accent colors
Our eight accent colors bring an emotional touch while enlivening the overall design. They are ideal for accenting smaller shapes and typographic highlights but notin large-scale color ones. While important, they should never play a bigger visual role than our HARTMANN Blue. The varying levels of opacity is allowed as needed.
HARTMANN Violet
Pantone Violet C
CMYK 80 / 85 / 0 / 0
RGB 127 / 0 / 255
HEX 7F00FF
HARTMANN Cyan
Pantone 298 C
CMYK 60 / 0 / 0 / 0
RGB 0 / 190 / 255
HEX 00BEFF
HARTMANN Turquoise
Pantone 3385 C
CMYK 60 / 0 / 40 / 0
RGB 0 / 216 / 180
HEX 00D8B4
HARTMANN Green
Pantone 2293 C
CMYK 45 / 0 / 100 / 0
RGB 132 / 218 / 16
HEX 84DA10
HARTMANN Pink
Pantone 253 C
CMYK 35 / 95 / 0 / 20
RGB 178 / 29 / 172
HEX B21DAC
HARTMANN Red
Pantone 1925 C
CMYK 0 / 100 / 55 / 0
RGB 255 / 41 / 84
HEX FF2954
HARTMANN Orange
Pantone 2013 C
CMYK 0 / 50 / 100 / 0
RGB 255 / 142 / 0
HEX FF8E00
HARTMANN Yellow
Pantone 012 C
CMYK 0 / 7 / 100 / 0
RGB 254 / 222 / 15
HEX FEDE0F
Basic colors
Our neutral color range is used for both typographies and helping generate light background tones. Different opacity levels are allowed as needed.
HARTMANN Dark Gray
Pantone 426 C
CMYK 73 / 64 / 59 / 76
RGB 47 / 47 / 47
HEX 2F2F2F
HARTMANN Light Gray
Pantone Cool Gray 1 C
CMYK 10 / 7 / 5 / 0
RGB 186 / 186 / 186
HEX BABABA
Usage – the color of success
Pantone rules
HARTMANN's brand appearance utilizes a strong color palette. That’s why it’s recommended to use Pantone colors in print publications, whenever the desired effect and brilliant look is necessary. If only one special color is possible for printing, please print HARTMANN Bright Blue as a special color prioritized. If printing with special colors is not possible, print media will be printed in CMYK.
In digital media
In order to achieve the best possible color results of the HARTMANN Blue in all digital channels, please use the RGB color systems as described on previous pages.
See also
For further information get in touch
HARTMANN Branding Support
Please email us at