Colors

By choosing a color palette wisely, our brand identity can speak for itself with bold colors that drive home messages of strength, reliability, and trust.

Primary colors

We are blue: In the first place, the primary blue conveys both a sense of competence and calmness. Our primary blue tones HARTMANN Bright Blue and HARTMANN Dark Blue reflect this as well as our expertise, dedication, and brand values.

HARTMANN Bright Blue is used as the main color for shapes as well as in the typography. As an accent color, HARTMANN Dark Blue is subtly used in smaller shapes and as a typography color.
Illustration of the HARTMANN color "Dark Blue".
HARTMANN Dark Blue
Pantone Reflex Blue C
CMYK 100 / 95 / 0 / 0
RGB 0 / 22 / 137
HEX 001689
Illustration of the HARTMANN color "Bright Blue".
HARTMANN Bright Blue
Pantone 2387 C
CMYK 90 / 50 / 0 / 0
RGB 0 / 69 / 255
HEX 0045FF

Secondary colors

Accent colors

Our eight accent colors bring an emotional touch while enlivening the overall design. They are ideal for accenting smaller shapes and typographic highlights but not in large-scale color ones. While important, they should never play a bigger visual role than our HARTMANN Blue. The varying levels of opacity is allowed as needed.
Illustration of the HARTMANN color "Violet".
HARTMANN Violet

Pantone Violet C

CMYK 80 / 85 / 0 / 0
RGB 127 / 0 / 255
HEX 7F00FF
Illustration of the HARTMANN color "Cyan".
HARTMANN Cyan
Pantone 298 C
CMYK 60 / 0 / 0 / 0
RGB 0 / 190 / 255
HEX 00BEFF
Illustration of the HARTMANN color "Turquoise".
HARTMANN Turquoise
Pantone 3385 C
CMYK 60 / 0 / 40 / 0
RGB 0 / 216 / 180
HEX 00D8B4
Illustration of the HARTMANN color "Green".
HARTMANN Green
Pantone 2293 C
CMYK 45 / 0 / 100 / 0
RGB 132 / 218 / 16
HEX 84DA10
Illustration of the HARTMANN color "Pink".
HARTMANN Pink
Pantone 253 C
CMYK 35 / 95 / 0 / 20
RGB 178 / 29 / 172
HEX B21DAC
Illustration of the HARTMANN color "Red".
HARTMANN Red
Pantone 1925 C
CMYK 0 / 100 / 55 / 0
RGB 255 / 41 / 84
HEX FF2954
Illustration of the HARTMANN color "Orange".
HARTMANN Orange
Pantone 2013 C
CMYK 0 / 50 / 100 / 0
RGB 255 / 142 / 0
HEX FF8E00
Illustration of the HARTMANN color "Yellow".
HARTMANN Yellow
Pantone 012 C
CMYK 0 / 7 / 100 / 0
RGB 254 / 222 / 15
HEX FEDE0F

Basic colors

Our neutral color range is used for typography and helping generate light background tones. Different opacity levels are allowed as needed.
Illustration of the HARTMANN color "Dark Gray".
HARTMANN Dark Gray
Pantone 426 C
CMYK 73 / 64 / 59 / 76
RGB 47 / 47 / 47
HEX 2F2F2F
Illustration of the HARTMANN color "Light Gray".
HARTMANN Light Gray
Pantone Cool Gray 1 C
CMYK 10 / 7 / 5 / 0
RGB 186 / 186 / 186
HEX BABABA

Usage – the color of success

Pantone rules

HARTMANN's brand appearance utilizes a strong color palette. That’s why we recommended using Pantone colors in print publications, when a desired effect and brilliant look is necessary. If only one special color is available for printing, please prioritize HARTMANN Bright Blue as the special color. If no special colors can be used for printing, please use CMYK for print media.

In digital media

In order to achieve the best possible color results of the HARTMANN Blue in all digital channels, please use the RGB color systems as described on previous pages.

See also

For further information, get in touch

Please email us at branding.support@hartmann.info