The logo consists of three parts. The background shape – called brand ellipse – the HARTMANN typeface, and the cross as brand icon on the lower right edge.
Different versions of our logo are required to ensure consistency.
Exceptional cases: mono-color versions
Usage of this version is allowed when the print process cannot technically be done with the standard versions.
Mono-color version inverted/HARTMANN dark blue
Usage of this version is allowed when the print process cannot technically be done either with the standard, mono-color version or positive version.
Usage of this version is allowed whenever the print process cannot technically be done with the other versions of the HARTMANN logo.
Logo dimensions and exclusion zone
To ensure the integrity and impact of our logo we need to keep a clear space around it and ensure a minimum size.
The brand icon comes from the original 1883 logo. It stands for helping, caring and protecting, and reflects our medical heritage and expertise. The cross and the oval must always be used as a unit.
The logo provides the combination oval with cross.
How to use
The oval and cross are only to be used as a unit.
When to use
If the logo size is smaller than 18 mm in print and below 50 px on screen, then the brand icon needs to be used instead.
HARTMANN helps, cares and protects. This is what we stand for. We are ambitious and constantly look for ways to improve outcomes in the professional sector as well as at home.
Claim versions – Below logo shape
In the standard version the claim is below the logo. It has the same width as the word HARTMANN. The font is Panton Semibold with -38Pt tracking. If the claim has to be enlarged, it is drawn to the right and enlarged to a maximum width of 2x HARTMANN. Once the claim is higher than 7 mm, the distance to logo shape has to be enlarged from 1x horizontal H to 1.5x horizontal H.
Minimum width; Claim below logo shape
Medium width; Claim below logo shape
Maximum width; Claim below logo shape
Claim versions – Right, next to logo shape
In case the claim is on the right, next to the logo shape, then the maximum size is as shown in version 1 below. It has a height of 1 H. Maximum height is 2x H with 2x H distance to logo shape.
Minimum height; Claim right next to logo shape
Maximum height; Claim right next to logo shape
Local claim versions
The font size of the claim always has to be the same as in the English claim starting point. The font is still Panton Semibold with -38Pt tracking unless the character set does not allow this. If the claim has to be enlarged or placed next to the logo shape please check the requirements for the standard version.
Starting point; logo with English claim, the claim is centered to the word “HARTMANN”
Example for local claim version: France
Example for local claim version: Italy
Local claim versions – Exceptions
There are some countries where the translation of the claim does not fit with the width of the word HARTMANN. In this case, there are two logo variations. These exceptions only apply to the the following countries:
Czech Republic, Greece, Poland, Romania, Russia, Slovenia, Slovakia, Turkey and Ukraine.
If the claim has to be enlarged or placed next to the logo shape please refer to the requirements for the standard version.
Minimum size; Claim is left-justified to the word HARTMANN
Minimum size; Claim is centered to logo shape
Which claim to use
Claim is left-justified to the word HARTMANN
Claim is centered to the logo shape