Logo – the face of our brand

The new logo is firmly anchored in the design of its predecessor with changes made to highlight a sense of purity, freshness and brand recognition.

Logo

The logo consists of three parts. The background shape – called brand ellipse – the HARTMANN typeface, and the cross as brand icon on the lower right edge.
A graphic explaining the three parts of the HARTMANN logo: the ellipse background, the typeface and the brand icon (a white cross).

Logo versions

Different versions of our logo are required to ensure consistency.

Primary logo

Whenever possible you should always use our primary logo on the HARTMANN Bright Blue background. When production restrictions impair our logo’s quality, refer to one of our secondary logo variants shown there.

Download the HARTMANN logo (standard version without claim)


Blue HARTMANN logo (blue ellipse with white "HARTMANN" lettering) on white background
Blue HARTMANN logo (blue ellipse with white "HARTMANN" lettering) on dark blue background.

Exceptional cases: mono-color versions

Mono color version of the HARTMANN logo: black on white background
Mono-color version/positive/black
Usage of this version is allowed when the print process cannot technically be done with the standard versions.
Mono color version of the HARTMANN logo: white on blue background
Mono-color version inverted/HARTMANN dark blue
Usage of this version is allowed when the print process cannot technically be done either with the standard, mono-color version or positive version.
Mono color version of the HARTMANN logo: black on black background with white lettering.
Mono-color version/inverted/black
Usage of this version is allowed whenever the print process cannot technically be done with the other versions of the HARTMANN logo.

Logo dimensions and exclusion zone

To ensure the integrity and impact of our logo we need to keep a clear space around it and ensure a minimum size.
Graphic showing the correct sizes of the HARTMANN logo.

Corporate signature

The brand icon comes from the original 1883 logo. It stands for helping, caring and protecting, and reflects our medical heritage and expertise. The cross and the oval must always be used as a unit.
Blue HARTMANN logo on white background
The origin
The logo provides the combination oval with cross.
Illustration of the HARTMANN brand icon (a white cross on blue background).
How to use
The oval and cross are only to be used as a unit.
A smartphone screen showing the icon of the HARTMANN app next to other apps
When to use
If the logo size is smaller than 18 mm in print and below 50 px on screen, then the brand icon needs to be used instead.

Brand claim

Our promise

HARTMANN helps, cares and protects. This is what we stand for. We are ambitious and constantly look for ways to improve outcomes in the professional sector as well as at home.
An enlarged HARTMANN logo next to a smaller one.

Claim versions – Below logo shape

In the standard version the claim is below the logo. It has the same width as the word HARTMANN. The font is Panton Semibold with -38Pt tracking. If the claim has to be enlarged, it is drawn to the right and enlarged to a maximum width of 2x HARTMANN. Once the claim is higher than 7 mm, the distance to logo shape has to be enlarged from 1x horizontal H to 1.5x horizontal H.
The HARTMANN logo with slogan in normal size font.
Minimum width; Claim below logo shape
The HARTMANN logo with slogan in slightly enlarged font.
Medium width; Claim below logo shape
The HARTMANN logo with slogan in enlarged font.
Maximum width; Claim below logo shape

Claim versions – Right, next to logo shape

In case the claim is on the right, next to the logo shape, then the maximum size is as shown in version 1 below. It has a height of 1 H. Maximum height is 2x H with 2x H distance to logo shape.
The HARTMANN logo with slogan next to instead of below the graphic.
Minimum height; Claim right next to logo shape
The HARTMANN logo with enlarged slogan next to instead of below the graphic.
Maximum height; Claim right next to logo shape

Local claim versions

The font size of the claim always has to be the same as in the English claim starting point. The font is still Panton Semibold with -38Pt tracking unless the character set does not allow this. If the claim has to be enlarged or placed next to the logo shape please check the requirements for the standard version.
The HARTMANN logo with slogan in normal size font.
Starting point; logo with English claim, the claim is centered to the word “HARTMANN”
The HARTMANN logo with slogan in French.
Example for local claim version: France
The HARTMANN logo with slogan in Italian.
Example for local claim version: Italy

Local claim versions – Exceptions

There are some countries where the translation of the claim does not fit with the width of the word HARTMANN. In this case, there are two logo variations. These exceptions only apply to the the following countries:

Czech Republic, Greece, Poland, Romania, Russia, Slovenia, Slovakia, Turkey and Ukraine.

If the claim has to be enlarged or placed next to the logo shape please refer to the requirements for the standard version.
The HARTMANN logo with slogan in Russian.
Minimum size; Claim is left-justified to the word HARTMANN
The HARTMANN logo with enlarged slogan in Russian.
Minimum size; Claim is centered to logo shape

Which claim to use

Variations of the HARTMANN ellipse design.
Claim is left-justified to the word HARTMANN
Visualization of how the HARTMANN logo should be placed centrally on different products like paper bags.
Claim is centered to the logo shape

See also

For further information get in touch