Close
Search

Eye-Catcher

The clear and simple use of colors and shapes is also reflected in the design of eye-catcher. To not overload the layout, the use of the eye-catcher is reduced.

Eye-Catcher variations

We want to keep all layouts clean, structured and not overcrowded. To highlight the key product benefit and the launch of a new product you can make use of an eye catcher. There are two types of eye catchers available. Only ever one of each type can be used, however both types can appear in combination.
Three examples of three different eye-catcher graphics (colorful circles with text in them).
1. Key product benefit

To highlight one single minded key product benefit it's possible to integrate one eye-catcher, which is placed on the packshot, as shown in the example. The eye-catcher has a fixed form and color: a yellow or a cyan circle (chose from our secondary colors). The font is Panton:

  • Panton Bold and/or Panton SemiBold is used
  • Different font styles can be combined
  • For informal text the Roboto Regular is used
  • Typography is in HARTMANN Dark Blue
A small red box with the word "NEW" in it. It is to be used when launching new products.
2. Launch of new product

You can place a red NEW eye-catcher on the packshot for a new product launch.

  • Rectangle with rounded corners
  • Color is always HARTMANN Red
  • It is always placed in front of the product packshot

Important

Please note, if it’s not necessary to highlight the key product benefit, or the launch of a new product, please do not integrate any eye-catcher and keep the layout simple and not overcrowded.

Placement and text alignment

Example of how text should be placed when the eye catcher graphic is has a centered placement on the packshots.
If the eye-catcher is centered on the packshots, the eye-catcher text is also centered.
Example of how text should be placed when the eye catcher graphic is placed left of the packshots.
If the eye-catcher is to the left of the packshot, the eye-catcher text is right-aligned.
Example of how text should be placed when the eye catcher graphic is placed right of the packshots.
If the eye-catcher is to the right of the packshot, the eye-catcher text is left-aligned.

Examples

It is possible to combine several eye-catchers with each other.
Example of how different eye-catcher graphics can be combined.

See also

For further information get in touch

HARTMANN Branding Support

Please email us at

branding.support@hartmann.info