To highlight one single minded key product benefit it's possible to integrate one eye-catcher, which is placed on the packshot, as shown in the example. The eye-catcher has a fixed form and color: a yellow or a cyan circle (chose from our secondary colors). The font is Panton:
- Panton Bold and/or Panton SemiBold is used
- Different font styles can be combined
- For informal text the Roboto Regular is used
- Typography is in HARTMANN Dark Blue