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Person sitting at a desk using a smartphone while viewing the HARTMANN website on a laptop; a blue HARTMANN sustainability brochure lies on the table next to the computer.

Usage

Design in use – guidelines for a seamless brand experience

A Coordinated Set of Rules

While the Design Basics provide the foundation of the HARTMANN design, some elements may vary according to media and application. Adhering to these guidelines will create a seamless brand experience across all channels. This chapter outlines the specifications for different media types.

Print Media

Several HARTMANN print brochures.

Print materials are still a vital part of communications and marketing. This section is your starting point for any print projects. Easy-to-use templates built in InDesign are available for download.

Digital Media

A laptop and a tablet showing the HARTMANN website.

Based on the Design Basics and other digital media requirements, patterns, libraries and components have been created to ensure a consistent digital experience.

Product Presentation

A pack of MoliCare© Mobile incontinence underwear displayed next to a single white pull-up style adult diaper.

Our products are the heart of our brand – that's why they should always be presented clearly, attractively, and in a high-quality manner. The guidelines describe how pack shots and unpacked products should be staged in order to optimally reflect our brand world.

Film & Animation

A laptop showing an animated HARTMANN video.

Film and animation are great for expressive communication. Motion can boost visibility and create the right atmosphere for your message.

Events & Retail

Learn how to make the HARTMANN brand stand out, attract customers, and drive repeat visits – in physical locations.

Packaging Design

HARTMANN products have a unique packaging design derived from the brand strategy. On the shelf, this makes the products stand out from the crowd.

For further information, get in touch

HARTMANN Branding Support

Please email us at branding.support@hartmann.info