Our brand story
200 years of medical expertise. 200 years of experience in care. 200 years of trust. For more than two centuries, we have strived to deliver the best outcomes for our customers, healthcare professionals, patients and their caregivers through comprehensive services and high-quality products. Our brand identity reflects this attitude across all communication channels, bringing together provable facts with the emotional content of a humanistic approach.
HARTMANN: Help, care and protection since 1818
The HARTMANN GROUP began its commitment to care in 1818 when industrial pioneer Ludwig von Hartmann acquired the Meebold spinning mill. His son, Paul Hartmann Sr. later founded the Paul Hartmann Bleaching Company, which revolutionized wound care. However, our founding fathers were more than just industrial pioneers. They also instilled a drive, optimism, and commitment to help, care and protect that is still as strong today as it was back then.
Our logo – an elegant evolution
Graphically, our new logo is firmly anchored in the design of its predecessor with changes made to highlight a sense of of purity, freshness and brand recognition.
Legacy
The HARTMANN logo has undergone considerable changes over its long history.
Our manifesto
The HARTMANN manifesto has been carefully crafted to precisely describe who we are and what we stand for.
It touches on our heritage while looking to the future of HARTMANN and how we can actively shape it. It has been specially designed to be relevant to both professionals and consumers and its sentiment should remain at the heart of everything we do going forward.
From little accidents to feeling good despite incontinence.
From small paper cuts to post-op wound healing.
From preventing a simple infection to fighting a global pandemic.
"You can rest assured. We are there, when it matters. Trust and expertise are what make us unique."
We are devoted to delivering smart and outcome focused solutions.
No matter who our customers are and where they are: They can rely on HARTMANN.
High Performance
Our ambition is to outperform our competition.
Customer Oriented
Our customers are at the heart of everything we do.
Passionate Team
We work as one strong team.
The Plus
Core design element
HARTMANN is in a unique position. As the market leader in professional medical care, we strive to make our expert quality accessible to everyone. This marks the focal point of our communicative approach.
The power of the HARTMANN cross is unlocked and transformed into the HARTMANN Plus, which is used as a core design element in corporate design.
Our framework
Our brand framework sits at the core of our company strategy and is based on audience and competitor insights. It explains who we are, what we aspire to do, and what makes us different from everyone else in the marketplace. We use it to make consistent brand decisions. Whenever you start a project ask yourself, how you will deliver in regards to the following three coordinates?
For further information get in touch
HARTMANN Branding Support
Please email us at branding.support@hartmann.info