Unpacked Products

Our product presentation is guided by content requirements.

We rely on realistic representations of products and people to make the product accessible and foster identification. This is achieved through the use of photography. When the focus is on the product with all its details and functions, graphic visualizations are also used.

Photography

We make our topics accessible and understandable for customers through realistic scenarios and authentic product presentations. We rely on realistic visualization of products to create closeness, emotional appeal and customer identification.

Photography is used to demonstrate this closeness to the customer.
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Products in use

We show our products in realistic scnerios. In addition to correct usage (product application), we also show specific everday situations that focus on natural interactions with the product.

Lifestyle collage showing incontinence products in everyday use, wound care treatment, temperature measurement, and hand disinfection.

Product only

In order to showcase the appearance, texture, and functionality of our products, they are photographed individually.

Medical supplies, including gauze pads, a digital thermometer, a bandage roll, surgical scissors, an infrared thermometer, and a blood pressure monitor.

3D renderings

Graphic visualizations, such as 3D renderings, help create a clean and medical look, presenting products and key details in a high-quality and precise manner. This objective imagery further emphasizes the medical character of the products.

Illustrations are used to inform and educate our customers and target groups.

Examples

In addition to the factual presentation of product details, it can also be helpful to highlight details or show the user how the product works by using exploded drawings.

Collage of hygiene and incontinence product components, featuring layered pad structures and a Sterillium© hand disinfectant bottle.

Guidelines for labelling renderings

MoliCare© Lady Pants with highlighted features, including breathable material, instant-dry technology, and leakage protection.

The following guidelines apply to textual additions and the presentation of benefits (unless Plus communication).

  • Line with rounded end point: HARTMANN Dark Blue
  • Font: Panton, HARTMANN Dark Blue
  • Text placement: Below or above the line; if there is enough space, the line can also be drawn up to the text (centered alignment).

See also

For further information, please get in touch

<p>Please email us at <a href="mailto:branding.support@hartmann.info">branding.support@hartmann.info</a></p>