Product Presentation

Packshots are used in all printed and digital assets. Specific guidelines for packshot usage apply, depending on the context and intended application.

We rely on realistic representations of products and people to make the product accessible and foster identification. This is achieved through the use of photography. When the focus is on the product with all its details and functions, graphic visualizations are also used.

To ensure correct use, the product is presented in its intended application. Depending on the focus, text may be added to highlight key features or explain quantities and dosage recommendations.